Maybe the world is not ending — maybe it's just you, waking u

We love to believe that this time, it’s really the end.
That the collapse is global, that the crisis is irreversible, that everything is about to change. Climate, AI, wars, economics — the signs are everywhere.
But what if that’s not the world ending?

What if it's your world?

In truth, each of us lives their own apocalypse at some point:
— the collapse of old beliefs
— the slow death of illusions
— the fading of youth, of security, of certainties
And we project it onto the world. We see in the sky what burns inside.
And when many of us feel this collapse together — it becomes a cultural moment. A prophecy that feeds on our inner fatigue.

But the original meaning of apocalypse is not destruction. It means:
→ Revelation. The unveiling of what was hidden.
And what is unveiled, in moments of collapse, is our finitude.

Our limits. Our mortality. Our illusions.
That’s not the end.
That’s the beginning of clarity.

At Pointfulness, I help people make peace with this kind of truth:
→ The apocalypse is not always the end of the world. Sometimes, it’s just the end of your illusions — and the start of a life without them.